Snap Shack is a co-branded Snapchat x Shake Shack store activation created for Ad Week NYC in October 2021. The takeover included a unique store buildout, AR activations + experiences, custom Snap lenses, limited time offer packaging, and buzz-worthy merchandise. The aim of the collab was to highlight the innovation and ingenuity of both brands by adding a layer of AR to the consumer shopping experience.

We concepted and executed visual directions for this brand collab including overall branding, look and feel, merchandise, Snapcode AR enabled packaging, the AR shopping experience, murals, posters, and storefront signage.

Credits:
Agency: Jones Knowles Ritchie
ECD: Lisa Smith
Photography: Mari Juliano

Work Featured In:
2022 Snap Shack was featured in Cannes Lions: The Work
Brand Experience And Activation
➤ Retail Experience & Activation: Customer Retail/In–Store Experience
➤ Touchpoints & Technology: New Realities & Voice–Activation
Digital Craft
➤ Technology: New Realities
➤ Technology: Innovative Use of Technology
Creative Commerce
➤ Channels: Innovative Use of Media
➤ Channels: Mobile–Led Commerce
➤ Engagement: New Realities
➤ Engagement: In-Store Experiences

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Graphic Design
Typography
Experience Design
Packaging
AR/VR Activations
Photography