Landor: Global Marcom
New Year, New Beginnings
New Years Card
For Landor’s New Years Card, the Marcom team creatively directed and collaborated with global offices in the network to design an animated typeface that celebrated all of Landor. We wanted to create a culturally relevant card, get input from all of the regions, and make sure we were represented as a global company. The final card combined these letters to form the message “New Year, New Beginnings.”
Trend Watch 2020
The top trends for brands
to watch in 2020
Being Human in the Age of Tech
”The Industrial Revolution 4.0 is now well underway with technology making tangible changes to the way we live, work and experience brands. We must look at the influence technology has on us at a human level, affecting culture and society at large.”
International Women’s Day 2020 #EachforEqual
“To celebrate International Women's Day, Landor employees from across the globe discussed what gender equality means to them. Landor is proud to be a female–led agency that enjoys gender equality at all levels. While #EachforEqual means something unique to us as individuals, at Landor, we believe that equality supports better decisions, better ideas, stronger teams, more creativity and more innovation. So for us, equality is fundamental to creating extraordinary.” #IWD2020 #EachforEqual
Summer Soirée:
Landor Salon Series
Big Personality: What Makes Brands Unforgettable?
In our inaugural edition of The Landor Salon Series, the power of brand personality took center stage. Hosted by Peter Knapp, Landor’s Chairman and Chief Creative Officer, and Gabriel Miller, President of the Americas, a line–up of creative leaders and brand visionaries shared their take on what makes brands unforgettable. Speakers included Sue Molnar, Senior Master Instructor at SoulCycle, Radha Agrawal, Co–Founder of Daybreaker and THINX, Anne Rivers, Managing Director of BAV Group, and Ryan Berger, Senior Partner at HYPR.
With the Landor Salon Series, we aimed to inspire and be inspired by creative thinkers, doers and enthusiasts in an intimate, yet inviting space conducive to sparking meaningful conversations around brands and beyond.
Trend Watch 2019
The top trends for brands to watch in 2019
“In 2019, the fundamentals of how we live, learn, work, shop, socialize, trade and organize will continue to undergo massive change. Technology is raising the bar on consumer expectation and experience; consumers around the world want more and are unwilling to compromise. In the coming year, brands should make purposeful choices about what they stand for and what they do. Brands have an unprecedented opportunity to stand up and stand out.”
International Women’s Day 2019 #BalanceforBetter
To celebrate International Women's Day, Landor employees from across the globe discussed what gender balance means to them. Filmed by Naila Ruechel #IWD2019 #BalanceforBetter
2019 Above + Beyond
Awards Program
Above and Beyond is an internal Awards program at Landor aimed at learning and development. Employees are encouraged to put 10% of their time towards a personal project embodying the behaviors: Listen, Excite, Be Fearless, and Grow. We developed this concept look and feel to highlight the way people go “Above and Beyond.” Winning employees would share their projects, stories, and process on each poster.
Landor is a global leader in brand consulting, design, and creates brand–led growth. “World-leading brand specialists. Consulting. Design. Experience. Driven by our purpose, we exist to make a positive difference to our people, our clients, and our world. We build brands designed to transform business, customer, and employee experiences.”
This is a collection of design projects and campaigns I creatively led under the direction of Chairman & Global Creative Officer Peter Knapp and Global Marketing Director’s Eimear Hunter and Tiffany Vasilchik, while on the Global Marcom team at Landor.
“Products are built in the factory; Brands are built in the mind.”
–Walter Landor
Contest Winner:
2023 Communication Arts: Featured Work, Landor: Holiday Card
2023 Art Directors Club: 102nd Annual Awards, Finalist + Merit Winner
2021 GDUSA American In-House Design Awards
— Landor: Trend Watch 2020 Publication
2019 GDUSA American Web Design Awards
— Landor: Trend Watch 2019 Website Design + Art Direction
— Landor: Social Media Header Graphics