PepsiCo reports that 55% of Americans experience high stress throughout the day, while 45% reported lying awake at night because of stress. 21% said they feel more stress when they can't sleep. As PepsiCo summarizes, "Stress is one of the main reasons people aren't sleeping well; and yet, poor sleep leads to even more stress!"

The idea behind Driftwell was 'to promote relaxation and de-stress, helping people get into the right end of day mindset'. Driftwell is an enhanced still water beverage with magnesium and L-theanine. The 'spa inspired' flavor contains a 'subtle and soothing hint of blackberry and lavender flavors'. Driftwell is also the fastest beverage brand ever to market from PepsiCo. During the launch of this brand, I helped develop motion design assets and principles, wrote/designed motion brand guidelines, collaborated with digital partner agencies, and was on-set with Suzanne Saroff for this launch campaign photoshoot.

Contest Winner:
2022 Featured in AIGA Eye on Design
2022 Graphis Design Annual, Honorable Mention
2021 Red Dot, Beverage Packaging Winner
2021 GDUSA American Graphic Design Awards, Winner
2021 Transform Awards North America, Silver Winner
2021 The European Centre: Good Design Awards, Graphics/Identity
2020 Driftwell Featured in The Dieline: Best Packaging
2020 Print Magazine, 5 Package Designs of the Week
2020 Featured in Fast Company
2020 Beverage Digest Awards, Best Functional Drink Winner

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